De Jing Loo

Wondering whether influencers with 50k, 100k or 300k followers suits your brand better?

Wondering whether influencers with 50k, 100k or 300k followers suits your brand better?

Finding out which influencer can give you the brand awareness that fits into your company brand image? Watch the video now, Wan Li is giving out 3 tips to choose the right influencer for your company brand.

50k , 100k 还是 300k Follower 的网红呢？

还不确定如何选择适合你品牌的网红？你是否还在犹豫到底那个网红才可以给到你 Sales 或是品牌效应呢？

或者你公司想要找形象好而且又有非常好的粉丝互动？在这集影片里， Wan Li 将为你解释选择网红该注意的3件事！

觀看影片，找出答案。

Wondering whether influencers with 50k, 100k or 300k followers suits your brand better? Read More »

Why is organic influencer marketing more powerful than sponsored content?

Influencer Marketing

As accordance to Nielsen’s Global Trust Report, 46% of the consumer will believe anything the influencers say. That is like 1 out of every 2 consumers?!?!

Many brands these days had mastered and benefiting from influencers marketing. In fact, it is estimated that by utilizing such strategy will see an increase in their ROI.

Now you might ask, what is organic influencer marketing and sponsored content marketing?

Organic Influencer Marketing

What is the upcoming trend for influencer marketing?

Influencer Marketing

Based on eMarketer’s 2019 Influencer Marketing Report, a surveyed that was done under Hootsuite had discovered 48% either used or planned to use influence r marketing with well-known celebrities influencers. While 45% companies is using or planned to use micro influencers who have smaller, highly engaged audiences.

Nano-Influencers & Micro-Influencers

In terms of industry, which uses influencers marketing the most?

Answer: Fashion and beauty, two verticals that are continuing their strong support of influencer marketing. As accordance to eMarketer’s report, it states a study that was held by Glossy on December 2018, claimed among 133 fashion and beauty brand executive worldwide, 88% of the respondents were using influencer marketing.

*Larger brands are moving from macro-to-micro influencers due to the rising cost and declining engagement rates of macro-influencers Micro-influencers overtake top-tier talent and 61% of consumers say they produce the most relatable content.

The Famous Influencer’s personal view on 2020 Influencer Marketing Trend

This report assesses the trends defining influencer marketing in 2020 and shares what creators want brands to know about working with them.

KEY STATISTIC: Generation Z and millennial internet users say that knowledge and real enthusiasm for a product, services, brand or industry are the top two reasons they make a purchase based on an influencer’s recommendation.

How Does Tiktok Rank In The App Charts?

9 out of 10 TikTok users use the app multiple time DAILY

TikTok is #5 overall downloads
TikTok is #1 in App Store downloads
TikTok is #9 in Google Play downloads

However, Facebook still ranks NO.1 in Malaysia- with 23 users, 70% of our current population (2019 info)
1. Facebook- 23M users
2. YouTube- 20M users
3. Linkein- 4.4M users
4. TikTok- 4M users

In Malaysia?

– This implies that the tiktok users are extremely active on the app
– The average time spent on tiktok daily is 52minutes
– 66% of the users are younger than 30 years old

Conclusion:

Ultimately, to get the most out of influencer marketing, one must analyse what is the current trend. This goes for anything and everything, as things move forward with the trend, especially when the Millennial are taking over. New ideas and creativity is what we need right now, businesses should take consideration on what influencer marketing can help you. My Sense provides influencer marketing, if you’re interested in helping your business to build brand awareness, dial up and give us a call~References:

What is the upcoming trend for influencer marketing? Read More »

Tang Wan Li video image thumbnail | Digital Marketing Service in Malaysia - MYSense

Are you worried to spend on social influencers for your online marketing campaign?

Influencer Marketing

Are you worried to spend on social influencers for your online marketing campaign?

Don’t worry buddy. We understand that It’s very reasonable and logic that a brilliant business owner like you and us are very catious about our marketing spent. And we always ask for the return of investment after each and every of the marketing campaigns.

Watch the video below and Wan Li is going to share with you what can be done to increase the sales conversion!

担心花太多钱请网红? 花了这笔钱后又不知道有没有 Sales?

您的公司的营销预算有限，我们明白。想要每个广告费都有同等回报，我们理解。因为这些都不是只有你一个人面对的问题，而市场上有数千家公司也正在面对着。

想要知道如何解决？请观看视频。

Are you worried to spend on social influencers for your online marketing campaign? Read More »

Is Blogging Effective in Digital Marketing

Digital Marketing

Whenever you see blog post, have u ever wonder, “who really reads it?” and “why companies keep posting blogs that aren’t directly related to their company”. What is the point, right? Well you and I were wrong…

Do you know~ Blogs have 63% more influence on purchasing decision than newspapers. So, companies that actually blog get 97% more links to their websites and this will eventually boost your Search Engine Optimization (SEO) ranking.

Search Engine Optimization (SEO)

It optimizes your website to get organic or un-paid, traffic from the search results page. SEO includes making your website design and the content more attractive to search engine. In hopes, it will display your website as the top search page. ??SEO???

How is it effective again? According to Hubspot, 77% of internet users read blogs regularly and it clearly shows that
blogs are now a massive popular culture. By providing content via your blog that answers client questions, addresses issues your client have, and offers real solutions, you will turn traffic into qualified leads.

Lead Generation

Ultimately, it helps companies to discover more lead generation as blogs have also been proven to help generate more leads. Therefore, it then classifies the potential clients down the sales pipeline more effectively.

Nurturing

Once the leads come back again to read your latest blog post, it will then strengthen the relationship with both existing and new customers.

Positioning

Your blog post is indirectly helping you to build and position your brand. If the leads came to a conclusion in purchasing your products or services, this is when you have successfully position your brand in their mind.

Viral Traffic

Another reason that blogging is so powerful is the opportunity it provides for others to share the link about your blog through multiple social platforms. This will resulted viral traffic and exponential market growth. It is also what we called “free marketing”

As to conclude, blogging is an effective way to create branding to the company. Does your company do blogging? My Sense Digital Marketing provides such services.

Is Blogging Effective in Digital Marketing Read More »

SEO vs PPC- Which Provides You Better Value

Digital Marketing

A strong social media presence in search engine offers great deals to the business that can’t be neglected, as it ensures you’re company is top listed in front of your target audience. However, many non-digital marketers may be confused between SEO and PPC. In today’s topic, we are going to take a deeper look on SEO versus PPC, which takes the lead in providing a better value in the business world.

What are SEO and PPC?

SEO

SEO is an acronym of Search Engine Optimization
It is the practice of optimizing content to be discovered through a search engine’s organic search results.
SEO simply work by demonstrating to search engines that your content is the best result for the topic at hand.

PPC

PPC is an acronym of Pay-per-click It is an advertising model that allows marketers to place ads on their ad platform. It pays the host of that platform per ad clicked.
The main objective is to lead the targeted audience that views it to click through to the
advertiser’s website.
The point of this is to attract more consumers to purchase their product/services or maybe to boost their brand awareness.

Which provides better value?

SEO (Search Engine Optimization) :

SEO improves organic traffic which gradually it contributes to the following factors, which are awareness, branding, credibility and trust, website traffic, cost per click, return on investment, more clicks overall and cost.Organic results are 8.5 times more likely to be clicked than paid search results
It is relatively cost effective.
However, the challenging part is to figure out what the search engines deem important, and then optimizing your website and web page accordingly

PPC (Pay Per Click) : (how does pay per click works)- based on different platform.

However, it holds a slight edge on conversion rate, as paid search results are 1.5 times more likely to convert click thrus from the search engine
PPC is more effective for products than it is for services companies.
If your business carries products that aren’t accessible, you are probably a good candidate for PPC. This is because people often use search engines to find weird items that aren’t carried in many stores or maybe the store itself is already not accessible.
As for conclusion, SEO offers the better value in search marketing when it comes to the long term lifeline of your internet marketing since organic traffic has better staying power than paid ones. As long as you are top ranked in Google for your desired keyword, you can generate consistent search traffic to your websites.

As for conclusion, SEO offers the better value in search marketing when it comes to the long term lifeline of your internet marketing since organic traffic has better staying power than paid ones. As long as you are top ranked in Google for your desired keyword, you can generate consistent search traffic to your websites.

SEO vs PPC- Which Provides You Better Value Read More »

3 Key Strategies To Improve Customer Satisfaction Through Digital Marketing?

Digital Marketing

I believe most people have heard of this quote “Customer always comes first”. The main reason is to create customer satisfaction. How can we do that through Digital Marketing?

Here’s a few guidelines~

1. The Right Digital Marketing Tools

If you use the right digital marketing tools, it can actually boost the customers’ engagement and down below are few examples:

Mobile App

Currently there are 3.5 billion Smartphone users in the world, it is way more than the usage of desktop. There is definitely a higher percentage that many of your customers use it.
Think with Google stated the fact that on average, smartphone users have 35 apps on their phone, and an approximate of 52% of those apps are actually used on weekly basis.
Hence, having the advantage of mobile apps will increase customers’ engagement.
Eg: Starbucks first introduced its mobile app and for the first 2 years it accounted for 26 million transactions.

Email Marketing Software

There are over 4.04 billion email users in the world and projected growth may reach up to 4.37 billion users in 2023.
It is one of the highest ROI (Return of Investment) marketing channels. It personalizes messages based on customers’ interest.
In fact, stated by eMarketer study, the median email marketing ROI is 122%, which is 4 times higher than other digital marketing channel

Sales CRM (Customer Relationship Management)

CRM software allows collecting, manage, and track customers’ information and their updates and thereby making effective communication with the customers.
In today’s world, customer interacts with business on different channels, even on Facebook, Linkedin and others.
Eg: CRM Software:
– Nimble
– Pipedrive
– Salesforce
– Oracle CRM
– HubSpot
– Pipedrive

2. The Feedbacks

Ask yourself this, “Are your digital strategies improving your customer services”

Comparison – By tracing back your profit in the past and do comparison, are the sales actually increasing? If it is, this is when the digital strategies you implemented is successful
Do surveys – As it provide an in depth review on the company’s product and services
Ask for recommendations – Customer’s recommendation is the best way for the company to enhance the company’s product or services.

3. Social Listening (Be empathy)

Social Listening Tools

Eg: Hootsuite, Social Studio
Not only does it allow the company to know what customer thinks about your company, it also gives clues on how customers think of your competitors.

3 Key Strategies To Improve Customer Satisfaction Through Digital Marketing? Read More »

What are the Most Used Social Platform in Malaysia

Digital Marketing

Do you know in 2019, Malaysia was ranked one of the top 5 mobile social media penetration in Southeast Asia. Based on the information given by Hootsuite, Malaysian are “social” I the latest Digital 2019 report.

Now, every brand and business looks for ways to develop their business through digital marketing. Have you ever wonder what platform is the most effective way for you to reach out to your targeted consumers?

Currently, statistic shows that the share of social media users has reached 81% in Malaysian population. With a population of 32.25 million, there are 40.24 million mobile subscriptions, which is an extra of 25% more mobile subscription. The rapid growth and the amount of mobile usage are overwhelming!!

So what are the top 3 most active social networks in Malaysia?

1. Facebook

So if we exclude those chat apps, an estimation of 24 million are active in such social platform. The first one is namely Facebook, a estimated percentage of 70 with 16.6 million users.

2. Youtube

Holding the second place is Youtube, 69% of shares and 16.6million users. Video is the most effective steps in digital marketing. Consumers are generally more attracted to graphic motions rather than pictures. This is why people shown to better engage with video content compared to static content such as text or images. Of course, this is the same for Malaysians, as we prefer videos.

3. Instagram

Instagram has 11.8 million users, which most of them may be millenniums, a total share of 49%. Everyone loves beautiful images and this platform can as well help to build brand equity.

Unsurprisingly, Malaysia presented a unique opportunity for businesses in the digital world. Approximately, 75% of the internet users will purchase products or services off of the internet. It was highlighted that Malaysian internet users utilized mobile banking more than Singaporeans, which is 2 percent more than them.

So what are the potential social platforms that can be used in the future?

Have you ever wondered? How they help to advertise, how to help clients, who are the audience, which engagement are the most. Linkedin (more to business, and international engagement)

What are the Most Used Social Platform in Malaysia Read More »

Tang Wan Li image thumbnail | Digital Marketing Service in Malaysia - MYSense

Always wanting to improve your online marketing, reaching out to MORE people?

Influencer Marketing

Always wanting to improve your online marketing, reaching out to MORE people?

First of all, you’ll need to ensure your brand ambassador possess these few values. Interested to know about what exactly these values are? Watch the video now, Wan Li is going to share with you.

想要有效地做好营销，並让更多人知道你的品牌嗎？

首先你必須確定你的品牌代言有这几个价值。那麼，究竟是哪种价值呢？觀看影片，找出答案。

Always wanting to improve your online marketing, reaching out to MORE people? Read More »

How Digital Marketing help SME?

Digital Marketing

Nothing ever stops changing; the only thing that won’t change is the world constantly changes. Looking back into our past, what is the first thing you think of when it comes to marketing evolution? I’ll give you a hint. Everything right now is digitalized, indeed this includes marketing as well.

As accordance to Dasar Keusahawanan Nasional 2030 (DKN2030) that was launched by the Ministry of Entrepreneur Development in Malaysia, it is foresee that the overall performance of Small and Medium Enterprises (SMEs) may attain 41% to GDP in 2020. However, boosting SME potential for participating in and reaping the benefits of a globalised and digitalized marketing strategy, it helps SME to reach its full potential for their company
development.

Despite the known existence of digital marketing, not many small business studies on the importance and effectiveness it brings to their company. Now you might question, how can digital marketing really help me?

Here’s a few reason why SME should take digital marketing into consideration:

1. Branding

Michael Jordan is a well-known basket ball (well duhh), people pay for his shoes because they love him. Though he hasn’t played in the NBA for roughly 16 years yet the brand is still standing strong as ever. His shoes are so popular, it helped him boost his net worth to over a billion dollars. But what’s interesting is he’s made more money after retirement than he did as a basketball player.

Back to the question, how can digital marketing help me with that? Digital marketers not only create websites, design web page or do content writing, we are more than that. We are business consultant that assist the company by analyzing its internal problem and pinpoint it. Hence, this will result us to come out with a more effective strategy in creating brand awareness to the vast public.

2. Cost- Effectiveness

Digital Marketing is more cost effective as compared to traditional marketing. Typically, for small business or business that just started up have little resources and even capitalization. Based on the Gartner’s Digital Marketing Spend Repost, a total of 40% claimed getting considerable saving from digital marketing methods of promotion for their products and services. Due to digital marketers are getting better at Cost-Per-Lead (CPL) in comparison to
other marketing channels. This helps the companies to save up some extra cash to do more investment for their business.

3. Generate Better Revenues

Companies using digital marketing strategies are expected to receive 2.8 times better revenue growth. Whereas for SME that utilizes digital marketing, it is predicted to have 3.3 times better chances of expanding their workforce and business. Undeniably, a higher conversion rates will be generated by effective digital marketing techniques as it delivers profitable business.

4. Engagement with targeted audiences

With the help of digital marketers, it allows the company to have better engagement with the consumers in terms of what they like and dislike. Such strategy gives deeper insights of real-time marketing for companies in terms of marketing effectiveness, customer satisfaction, increase of customer retention and increased cross-sell.

By all means, digital marketing can enhance your business growth by personalizing into your business needs. What are the better ways to market than digital marketing, everyone right now are constantly surfing through the internet to get new information and updates across the world. It is time to move on from just solely using traditional marketing and live up with the current trend.

How Digital Marketing help SME? Read More »

Organic Influencer Marketing

Sponsored Content Marketing

Nano-Influencers & Micro-Influencers

In terms of industry, which uses influencers marketing the most?

*Larger brands are moving from macro-to-micro influencers due to the rising cost and declining engagement rates of macro-influencers Micro-influencers overtake top-tier talent and 61% of consumers say they produce the most relatable content.

The Famous Influencer’s personal view on 2020 Influencer Marketing Trend

How Does Tiktok Rank In The App Charts?

9 out of 10 TikTok users use the app multiple time DAILY

In Malaysia?

Conclusion:

Search Engine Optimization (SEO)

Lead Generation

Nurturing

Positioning

Viral Traffic

What are SEO and PPC?

SEO

PPC

Which provides better value?

1. The Right Digital Marketing Tools

Mobile App

Email Marketing Software

Sales CRM (Customer Relationship Management)

2. The Feedbacks

3. Social Listening (Be empathy)

1. Facebook

2. Youtube

3. Instagram

1. Branding

2. Cost- Effectiveness

3. Generate Better Revenues

4. Engagement with targeted audiences

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